The objective was to create a social awareness poster centered around the Land Back movement and Indigenous land rights. The goal was to create something visually impactful that encourages viewers to stop, reflect, and think about the history behind land ownership.

The concept is built around the statement "You can’t divide what was never yours." Statistics are placed throughout the poster to add context and highlight the scale of Indigenous land loss, environmental impact, and ongoing land issues.

The design uses a structured grid to represent the division and control of land, turning the layout itself into part of the message. Combined with bold typography, texture, and imagery, the final poster creates a strong visual presence that aims to raise awareness and spark conversation.